Israel Start-Up Nation confirms the partnership with Selle Italia for the 2020 season 

  • Selle Italia will provide Israel ISN saddles in 2020
  • ‘Partnership is in line with Selle Italia’s history’
  • Davide Cimolai happy to ride on saddles from home country

Israel Start-Up Nation is pleased to confirm that, for the whole 2020 season, Selle Italia will be the official supplier of the saddles of the Israeli team. Selle Italia will assists all riders in their efforts to win the most important races of the UCI calendar, including WorldTour competitions in 2020.

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‘It is great to ride on saddles from my home country’

Israel ISN-rider Davide Cimolai is happy with having Selle Italia onboard. “Their saddles are comfortable. I like the quality and the design of the new product, as well as the new logo.

“It is made in Italy. As an Italian cyclist it is great to ride on saddles that are produced in my own country.”

Selle Italia will work closely with the entire Israel Start-Up Nation-team and the athletes to develop both the technical aspects and the growth of their respective brands. Great champions such as Daniel Martin, André Greipel, Davide Cimolai and Ben Hermans are among the most important riders on the World Tour scene, and this is perfectly in line with the history and values of Selle Italia.

A long history

Israel Start-Up Nation and Selle Italia will join forces to promote the products and gather useful technical feedback for the development of both existing and upcoming technologies.

The Israel Start-Up Nation will also race with the new SLR Boost Superflow Pro Team. A model that brings with it both renewed and rejuvenated graphics – exclusively dedicated to professionals – and the new product logo.

The athletes will therefore race all the most important races with iconic saddles that bear witness to the glorious history of the brand. From the great classic models, such as SLR and FLITE, to the innovative SP-01 Boost: the complete set of Selle Italia’s know-how, experience and tradition will be at the complete disposal of the team.

About Selle Italia

Selle Italia is a leader in the design and production of bicycle saddles. Founded in 1897, the company has been operating in the sector for over 120 years and is based in Asolo (TV), Veneto, where it sells more than 1 million products every year. Its products are currently sold worldwide and are unique in terms of performance, comfort and design.

In its 120 years of history, Selle Italia has been partner of all the most important teams and cycling champions. From Eddy Merckx to Mathieu Van Der Poel, passing through Marco Pantani, Alberto Contador, Bernard Hinault, Miguel Indurain and many other important champions; Selle Italia has been able to transmit its fundamental values and support them in all their most important victories.

About Israel Start-Up Nation/Israel Cycling Academy

Israel Cycling Academy was founded in December 2014 in Jerusalem as Israel’s first professional cycling team, with the goal of helping Israeli cycling and bringing young cyclists, especially Israelis, to the top levels of the sport.

In 2020 the team has proudly taken on the name Israel Start-Up Nation, welcoming its new title sponsor Israel Start-Up Nation Central. The Tel Aviv based non-profit organization connects companies around the world to Israeli innovation. And what better example of a successful start-up could there be than this professional cycling team, which was started from scratch in 2014 and moved its way up to the very top ranks in only six years?

Israel Start-Up Nation is not the only new, high-powered sponsor. The team is riding on Factor bikes, and the logos of partners Vini Fantini Farense Group, and the Israel Tourism Ministry are prominently displayed on the jerseys.

ICA carries 30 riders from 16 different nationalities. The team is owned by Canadian-Israeli philanthropist Sylvan Adams and Israeli businessman Ron Baron.                                                            #selleitalia #enjoyouride