• The French brand and Israel – Premier Tech sign a three-year partnership
• EKOÏ will provide race clothing, helmets, and sunglasses
Israel – Premier Tech is pleased to welcome EKOÏ as the team’s technical partner for race clothing, helmets, and sunglasses for the next three years. The French company, founded in 2001 and present in the pro peloton since 2009, is internally renowned for the quality and technicality of its products.
Their close collaboration with professional athletes and teams has allowed EKOÏ to continue to develop and innovate season after season, with performance at the forefront of their production. Israel – Premier Tech General Manager Kjell Carlström said the partnership with EKOÏ was a natural fit.
“We were looking for a brand capable of offering us high quality equipment and with EKOÏ we found much more. We were won over by their responsiveness and their desire to offer us the best possible equipment, always focused on performance. We were also able to visit their headquarters and better understand the brand’s philosophy, which is resolutely passionate. We can’t wait to get the 2023 season underway,” says Carlström.
For EKOÏ, the partnership with Israel – Premier Tech offers a chance to expand their presence in the world of cycling, thanks to the internationality of IPT’s rider roster.
“Since its creation in 2015, I have been very attentive to the progress of the team. Their rapid growth and their results, particularly in the 2022 Tour de France, with two stage victories, command respect. Becoming the technical supplier of great champions who have marked the history of cycling is an honor. Obtaining their recognition for our work and our know-how is a real source of pride,” explains Jean – Christophe Rattel, Founder of EKOÏ.
With tailor-made service and responsiveness part of the brand’s DNA, EKOÏ joined the team at the pre-season camp to fine-tune the fit of race clothing, helmets and sunglasses before the season gets underway. Having worked with many technical partners throughout his career, four-time Tour de France winner Chris Froome was immediately impressed with the products.
“My first impressions wearing the EKOÏ products are very good. Firstly, the quality of the materials and the finish of the products are excellent. Secondly, this is a brand that knows what professional cyclists need which is incredibly important when every detail matters,” adds Froome.
Founded in 2001, EKOÏ quickly established itself as a leading brand on the international market for cycling equipment (road, mountain bike, triathlon). A pioneer in online sales since 2008, EKOÏ has chosen to offer consumers premium products combining design and technicality, with a very competitive price-quality ratio. Its constant collaboration with professional cyclists allows it to offer very innovative ranges, promoting performance.
In 2022, EKOÏ has 153 professional victories in the biggest sports competitions in the world.