Israel – Premier Tech today unveils a bold and blue look for the 2024 season to mark the team’s 10th year in the professional peloton.
The kit, produced by Ekoï, draws inspiration from the team’s 2023 Giro d’Italia special edition jersey with Premier Tech’s signature navy as the base of the design, while maintaining the team’s Israeli blue and white identity with the addition of brighter shades of blue in 2024.
Designed by Élie Desgreniers of Premier Tech, the jersey features contrasting sleeves, a feature adopted on all three of the team’s jerseys in 2023.
General Manager Kjell Carlström says: “We loved all of our jerseys in 2023 but when thinking about our 2024 look, we kept coming back to the Giro d’Italia design and the visibility we had, not just because the jersey featured so heavily at the front of the race thanks to the aggressive way our young riders raced.
“The navy base, which aligns with Premier Tech’s identity, allows the team monogram on the back to stand out and with the new design, the contrast of the white and bright blue sleeves will provide extra visibility in the peloton. Having favoured an abstract design in 2023, we wanted our 2024 design to be bold, clean, and elegant and something we can build on in the years to come. We can’t wait to see the new look in the peloton for the first time at the Tour Down Under.”
The second year of the partnership between Israel – Premier Tech and Ekoï signals a continued focus on product development and performance, explains Ekoï sponsorship manager Stéphane Rossetto.
“The new jersey with its elegant racing style perfectly represents the brand’s image. Our desire was to further improve the range for 2024 in terms of comfort, aerodynamics, and thermoregulation. We are proud to have worked on this project and can’t wait to see the kit in the races in 2024,” adds Rossetto.
