Israel – Premier Tech partners with ROTOR in 2022
Israel – Premier Tech is pleased to announce a partnership with ROTOR Bike Components for the 2022 season which will see the team’s Factor bikes fitted with ROTOR powermeters, cranks, and chainrings.
For Israel – Premier Tech, the partnership with ROTOR signals another step forward for the team’s performance pursuits and a commitment to providing riders with the highest quality material as the team prepares to start its third year in the UCI WorldTour.
The partnership with Israel – Premier Tech continues ROTOR’s longstanding presence in professional cycling, with feedback from the world’s best cyclists providing valuable R&D data.
Israel – Premier Tech will ride with the ROTOR INspider powermeter, ALDHU CARBON and aluminium cranks, Q RINGS chainrings, and drive trains; products that have been developed over the course of ROTOR’s 28-year history.
Israel – Premier Tech General Manager Kjell Carlström:
“At Israel – Premier Tech, our focus is on performance and innovation. We are always looking to partner with the best in the business and this partnership with ROTOR Bike Components is no exception. We are proud to be their only partner in the men’s UCI WorldTour in what we are sure will be a long-term collaboration.
“With our Factor bikes, we are riding with the best bikes in the peloton and the ROTOR components will ensure our riders are equipped with the highest quality components. At the highest level of cycling, we know that every detail matters and feedback from our performance team and riders has already confirmed how beneficial this partnership will be. We are excited to get the 2022 season underway and commence the partnership with a company of ROTOR’s caliber.”
ROTOR Bike Components CEO José García Alegre:
“We are very proud of our partnership with Israel – Premier Tech for the 2022 season. ROTOR has been strongly linked to professional sport since its founding, and we believe that supporting the best teams and athletes with our technology is one of the best presentations of our high quality products on the market. We are excited about the 2022 season, and we wish all the success to the team”
About ROTOR Bike Components:
ROTOR’s core values are innovation, technology, and competition. Our customers motivate us to create new and innovative solutions by using the latest design and manufacturing technology to deliver exceptional products that are helpful to both elite athletes and everyday cyclists.
Our pioneering products include Q RINGS® oval chainrings, INpower power measurement technology, and the unique 1×13 hydraulic groupset.