On the eve of the first WorldTour race of the season, Israel – Premier Tech is pleased to reveal Premier Tech’s milestone 100th anniversary celebrations as the inspiration for the team’s unique 2023 jersey design.
Today, Premier Tech has officially unveiled its Beyond 100 signature to celebrate the Canadian company’s first century and their passionate and forward-thinking approach. Featured on the left sleeve of the Israel – Premier Tech jersey, the Beyond 100 signature features ‘epic pink, open sky blue, and passionate tangerine’. The 2023 jersey incorporates these colors throughout the design, alongside IPT’s signature blue and white, to create the eye-catching, abstract pattern designed by stycle.design.
“Premier Tech’s steady and sustained growth is the result of the commitment and passion of thousands of team members across the world for whom our clients’ success is a priority since 1923,” says Jean Bélanger, president and chief executive officer of Premier Tech. “Resolutely focused on the future and driven by our rich history, we are beyond proud to reach this significant milestone and we are excited to see the Beyond 100 signature come to life on the Israel – Premier Tech jersey this year.”
“Premier Tech is a foundation partner of IPT, and it is fitting that the company’s remarkable 100th anniversary be celebrated with a unique Beyond 100 signature and influence on our jersey, which the team proudly wears. Let’s ride together for the next 100 years!,” says IPT co-owner Sylvan Adams.
2022 Tour de France stage winner Hugo Houle acknowledged Premier Tech’s success as inspiration for the upcoming season.
“I love the jersey design, especially the additional color inspired by the Beyond 100 signature. 100 years of operation is an incredible achievement for Premier Tech and we are proud to celebrate this milestone on our jersey and throughout the year. I hope we can channel the success Premier Tech has enjoyed in its first 100 years and have an equally successful season on the road,” adds Houle.
