With just over two weeks until the cycling season kicks off in Australia, IPT is proud to present the team’s 2023 kit.
Designed by stycle.design and produced by EKOÏ, IPT’s new technical partner, the kit draws on the team’s core blue and white identity, but with a twist!
Standing out in the peloton is the team’s aim in 2023 says IPT General Manager Kjell Carlström.
“When it came to designing our 2023 kit, we wanted to do something a little different. Our Racing For Change kit at the Tour de France was a huge success and, in our opinion, one of the best kits in the peloton in recent years. So we figured, why not do something a bit different all season long. Blue and white, the Israeli colors, are at the core of our identity. But, as we saw in 2022, there was a lot of blue and white in the peloton. So, we wanted to add some additional color into the mix and create a fresh and modern look that stands out on the bike. Particularly on the back of the jersey, where we have replaced the team logo with the monogram of our star and P from Premier Tech so that we can be easily spotted on television. That’s our aim for 2023: stand out in the peloton when it comes to our kit design and the way we race,” explains Carlström.
The abstract blue, pink, and orange design of the jersey is complimented by simple navy bib shorts which allow the jersey to shine, and combined with the team’s official EKOÏ helmet which will make its debut in Australia, creates a cohesive look.
“EKOÏ wanted to provide the team with highly technical products, allowing all the riders to express themselves on any terrain, whatever the weather. We know that victory can be decided down to the last centimetre, so it is essential to be able to count on a perfect textile package where every detail has been studied. The aesthetic result is sublime. Now it’s time to start the season and show the rest of the peloton that the performance is also there!” says Pietro Cicoria, EKOÏ Sponsoring Manager.
Having designed the team’s Racing For Change kit, stycle.design was a clear choice when it came to designing IPT’s 2023 look.
“I’m really proud to continue working together with IPT! After the success at the 2022 Tour de France, design-wise and their stage wins, I could only wish to be involved in the 2023 design. As always, after receiving the brief, I tend to look for inspiration first, in any way possible. I discovered the Holon Design Museum in Tel Aviv, the first museum in Israel dedicated to design. Given the 2022 kit was inspired by the Bauhaus school of design, I figured this was a perfect match in keeping with a similar theme! From there, I used the outside of the museum as a base and drew inspiration from the flow of the walls and the beautiful lines, maintaining a blue and white base but adding additional color at the team’s request. It’s an honour that my designs extend to not only the men’s and women’s kit, but also their other design elements such as the vehicles.” adds Stijn Dossche of stycle.design.
In addition to a new design, the 2023 kit features the logos of IPT’s new partners: i24 news, Roland, and Cogeas, as well as Peace Park Capital and Chit Chats, the companies of IPT partners Ron Baron and Kevin Ham.
